Content Marketing + PR — Aether Marketing
Aether Marketing / Services / Content + PR
Content Marketing + PR

Make your brand the one everyone's talking about.

Tier-1 media placements, authority content, and a PR engine that makes your business impossible to overlook — whether customers find you on Google, ChatGPT, or a friend's recommendation.

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12+ tier-1 publications per client
3× avg. inbound leads from content
AI-cited brand authority signals
Live Coverage
Why It Matters

Authority isn't built. It's earned — publicly.

When a customer Googles your name, what do they find? When they ask ChatGPT to recommend someone in your space, do you come up? Content and PR are how you control those answers.

The Invisible Brand Problem
Great products don't sell themselves
You can be the best in your industry and still lose to a competitor who's louder. In an AI-driven search world, the brand with the most authoritative content footprint wins — regardless of who's actually better.
The Aether Difference
We make you the obvious choice
Media features, thought leadership content, and AI citation signals that make your brand the first name prospects encounter — and trust — before they even contact you.
The Compounding Effect
Content is the one asset that pays forever
Unlike ads that stop the moment you stop paying, a well-placed article or piece of thought leadership keeps driving traffic, credibility, and AI citations for years. The ROI only grows.
73%
of B2B buyers read 3+ pieces of content before speaking to a vendor
6×
more conversions from content marketing vs. outbound lead generation
67%
of AI-generated responses cite brands with established content authority and media presence
3.8×
higher close rate when prospects have already seen you in the media before reaching out
What We Deliver

Six disciplines. One unified voice.

Every piece of content, every media placement, and every PR move is part of a single strategy designed to own your industry's conversation.

Content Preview
Live
How We Work

From brief to byline in under 30 days.

A structured editorial and PR process — fast enough to stay relevant, thorough enough to be credible.

Phase 1 — Week 1
Brand & Audience Audit
We dissect your current content, competitors' coverage, and the exact language your ideal customer uses — then map every gap and opportunity.
Content gap analysis against top 5 competitors
Audience persona & search intent mapping
Current PR footprint & AI citation audit
Phase 2 — Week 2
Strategy & Editorial Calendar
A full 90-day content and PR plan: topics, formats, publishing schedule, target outlets, and the narrative arc that builds authority over time.
90-day editorial calendar with exact topics
Target media list with journalist contacts
Brand narrative & key message framework
Phase 3 — Month 2 onwards
Execute, Publish & Place
Content goes live on your site, guest articles land in tier-1 publications, and your brand starts appearing in the conversations that matter. Every piece is tracked for traffic, backlinks, and AI citation impact.
Long-form SEO articles published weekly
Guest posts pitched & placed in target media
PR pitches sent to relevant journalists
Monthly content report with traffic & DA impact
90-Day Authority Build Timeline
Where We Get You Featured

Publications that move the needle.

We have established relationships with journalists and editors at India's most influential business, tech, and industry publications. These aren't press releases — they're real editorial placements.

Coverage by media tier
Client Results

What authority actually looks like.

0+
Media placements secured across tier-1 publications
0×
Average increase in branded search volume after 90 days
0%
Average growth in inbound leads from content in 6 months
0
AI platforms now citing client brands in responses
📣 B2B SaaS
SaaS Startup — Mumbai
HR Tech Platform
12 outletsTier-1 placements
3× leadsIn 90 days
ChatGPTNow cites brand
🏦 Finance
Financial Advisory — Delhi
Wealth Management Firm
8 articlesIn ET, Mint, BS
420%Traffic growth
DA 72+Avg. backlinks
🎓 EdTech
EdTech Platform — Pune
Online Skill Learning App
19 outletsIndia + global
₹2Cr+Attributed revenue
4 AI toolsCiting brand
Pricing

Authority on a predictable budget.

Every plan includes a free content audit and editorial calendar before you commit to anything.

Authority Starter
₹22,000
per month · 6-month minimum
For businesses beginning to build their content presence and earn their first media features.
4 long-form SEO articles/month
2 guest post placements/month
Brand narrative & messaging guide
Basic schema + AEO optimization
Monthly performance report
PR campaign pitching
Get Started
✦ Most Popular
Authority Growth
₹48,000
per month · 6-month minimum
For ambitious brands that want serious media coverage and a dominant content presence in their industry.
Everything in Starter
8 SEO articles + 4 thought leadership pieces
5+ guest placements/month (DA 50+)
Full PR campaign with journalist outreach
GEO / AI citation optimization
Bi-weekly strategy calls
Full content calendar management
Get Started
Enterprise PR
Custom
tailored to scale
For established companies, funded startups, and brands that need to dominate the national conversation in their category.
Everything in Growth
National media & TV placement pursuit
Podcast & interview booking
Founder personal brand building
Crisis communication readiness
Dedicated PR & content team
Talk to Us
❓ FAQ

Common questions from local businesses.

Get quick answers about our content marketing, PR process, timelines, and how we help businesses like yours build authority.

Still have questions?
Book a free 30‑minute content audit and we'll walk you through exactly where you stand.

Start Building Authority Today

Be the brand they all reference.

Start with a free content audit. We'll show you the gaps, the opportunities, and exactly what 90 days of strategic content and PR can do for your brand.

Get My Free Content Audit ← Back to Homepage
₹0
Audit cost
30 min
Strategy call
30 days
First placement
12+
Outlets per client
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